Person holding a smartphone displaying an incoming call from Alarm Security on a plain, light-colored background.

Call branding.

Stop getting marked as spam. Display your business name, logo, and the reason for every call — so customers know it's you, and the calls that matter actually get answered. IPtelX delivers verified branded calling at the lowest price in the industry — and free when bundled with our telecom services.

75% of Americans say they will never answer a call from an unknown number. Only about 8–11% of unrecognized calls ever get picked up. Mobile carriers screen aggressively, and customers screen even more aggressively — an unbranded number from an unfamiliar carrier gets flagged as spam or blocked entirely, and your customer never sees the call. For most businesses that's a missed sale. For the security and alarm industry, it's a missed alarm or a missed emergency notification. The cost of an unanswered call is no longer just inconvenient.

With IPtelX's branded calling, you reach more customers, faster, and with more trust. Every outbound call carries your verified business identity — name, logo, and call reason — making each call instantly recognizable on the recipient's phone. Answer rates climb, customers pick up sooner, and the conversations you depend on actually happen.

How a branded call gets through.

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Verify
Your business, phone numbers, display name, logo, and call reason are independently vetted before any branded call is placed.

Sign
Every call is cryptographically signed with STIR/SHAKEN at the originating network.

Deliver
The branded display crosses to the recipient's carrier and renders on their device — logo, name, and reason.

A smartphone screen showing an incoming call from Family Medicine Associates in Dallas, Texas, with options to answer or decline the call.

Confirm
Delivery is verified end-to-end. You only pay for calls that actually reach the customer.

Who we serve.

We started in life safety — the industry where call delivery isn’t optional. Lives depend on it. Today the same technology serves enterprises and agencies where call identification carries real consequences.

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Public Safety

Emergency notifications, reverse-911 systems, and outreach from public agencies cannot be screened as spam. We brand the calls that municipalities, utilities, and safety agencies depend on.

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Fortune 500

From insurance and financial services to logistics and healthcare, large enterprises trust IPtelX to brand outbound contact at scale. Same verified-identity rigor as the boutique providers — a fraction of the cost.

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Alarm & Life Safety

We built this product for central monitoring stations, alarm dealers, and fire-and-life-safety providers. It's why we started branded calling — and why we still set the standard.

Why it works.

i.

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iii.

v.

Standards-based security — STIR/SHAKEN cryptographic verification ensures Rich Call Data (caller ID, logo, call reason) is delivered accurately and confirmed legitimate.

Vetted & verified partners — Every phone number, display name, logo, and call reason is independently verified for authenticity and compliance before it goes live.

Cross-network reliability — branded calls are reliably delivered no matter which carrier your customer is on, maintaining trust across the entire ecosystem.

iv.

Confirmed call delivery — our system confirms when your branded call and Rich Call Data reach your customer. Only pay for calls that are actually delivered.

Detailed activity reporting — authorized partners receive call-by-call activity reports with branded display performance, delivery confirmations, and answer rates.

Two tiers — same verified identity.

Choose the level of branding that fits your customer relationships and your budget — or use both, on different campaigns.

TIER 1

Full Branded Calling

Logo, business name, and call reason on every call. The complete branded experience, built on CTIA Branded Calling ID and STIR/SHAKEN.

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A large green check mark symbol.
A large green check mark symbol.
A large green check mark symbol.
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A large green check mark symbol.

Full-color business logo on the recipient's lock screen

Verified business name — not editable by carriers

Custom call reason per campaign or department

STIR/SHAKEN signed and verified end-to-end

Delivered across major U.S. wireless carriers

Pay only for branded calls that actually reach the customer

TIER 2

Name Identification

Verified business name display, no logo. The fastest, lowest-cost path to a recognizable call.

A large green check mark symbol.
A large green check mark symbol.
A large green check mark symbol.
A large green check mark symbol.
A large green check mark symbol.
A large green check mark symbol.

Verified business name on every outbound call

Removes "Spam Risk" and "Scam Likely" labels

Same identity-verification rigor as full branding

Lowest per-line price in the industry

Upgrade to full branding any time

Ideal for SMBs that need answer rates up tomorrow

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The lowest per-line price in branded calling.

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Red arrow pointing to the right.
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No annual minimums or enterprise tiers

Free for active IPtelX telecom customers

Pay only for branded calls that actually deliver

Talk to our team about call branding.

Reach out by phone, email, or our contact form. Every IPtelX customer is assigned a dedicated team — from the day you sign through implementation and beyond.

Contact Us →